![]() ![]() The best way to combat this attention deficiency is to make something truly memorable - something that can't be figured out in a single sitting. The sheer tonnage of music listeners can access is vast enough to keep their shuffle rotating for hours on end. We are living in the age of the skip, with listeners equally likely to finish a song as they are to shuffle ahead to greener pastures. This way of making music actually fits better with modern methods of musical consumption. Anti has a better shot at being that than anything Rihanna has released on the tight album-a-year schedule she's followed most of her 10 year career. "I wanted songs that I could perform in 15 years, I wanted an album I could perform in 15 years," Rihanna said at the time. It feels very literally "timeless," as Rihanna described the album for MTV back in March. What we have instead is arguably far more impressive: a labyrinthine journey through just about era and genre of music, with several glimpses at future fusions we don't really have names for ('80s trap, spaghetti Western drill). ![]() There are no clear radio winners on Anti, it's true. But she's really been playing the pop game. Rihanna has always posed as a rebel, a ballsy, liberated woman who sneers, smokes and gives the most pristine middle fingers the media has ever received. ![]() The vision of Rihanna Anti offers is completely out of step with her previous offerings - but in a way, it may be the truest glimpse of the Barbadian pop star we have. Along with Justin Bieber, Beyoncé, D'Angelo and Kendrick Lamar, Rihanna realized the beauty that can be created if an artist doesn't attempt to work within the usual industry timeline. With them, she joined a host of recent innovators who have taken the time to step back from the industry to find something even sharper than the cutting edge. On the album's 13 tracks - which are still free to download via Tidal's homepage - Rihanna sounds like a true pop mad scientist, a Jekyll to the Hyde of her usual hit-making self. Anti arrived late Wednesday, catching fans completely off guard. It frustrated her Navy to no end, which seemed on the brink of mutiny several times last year. To put it bluntly, Rihanna took her goddamn time crafting Anti. David Bowie died.Įven before " FourFive Seconds" dropped in January 2015, suggesting an album rollout was imminent, there had been over two years of silence. The United States legalized same-sex marriage. ISIS grew into a new and terrifying threat. The world has changed significantly in the year since Rihanna first began to tease the album eventually to be known Anti. ![]()
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